A Different Brand of Market Research Company
Market research is changing. New methods and technologies allow for faster customer contact and new reporting systems have created completely new ways for clients to interact with the results. We educate our clients in mastering this new art and how to integrate verified market intelligence into all business decisions big and small. From startups to media giants, our clients are getting this new brand of market research.
How You Benefit From This New Brand Of Market Research
Our tools, advice, and expertise focus on delivering relevant customer information that you can use now, in product development, in marketing promos, and in strategic decisions. Our data is current and interactive -- you don't sift through hundreds of pages of statistics. With us, you find answers by filtering on your market questions. You will make better decisions using our approach.
Case Study: New-to-Market Startup Product, Drobo
Data Robotics, a Silicon Valley startup company, retained us to help them target their audience for a new proprietary data storage protection system. Drobo (the product) launched in 2007 and was a big success becoming a CNETs editors choice. Our three years of research and hands-on reporting online were used daily in development, marketing and VC meetings. The Drobo team had fresh data at all stages to keep focus on their...
- Target audience
- Product features
- Market strategy
- "Sweet spot" pricing
- User's storage needs
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"We were delighted with the insights from our online surveys. We were able to identify which pieces of our technology buyers valued the highest, and why." Mark Fuccio - Senior Director of Products & Markets, Data Robotics
ExecStats: Making Data Make Sense
ExecStats, our proprietary reporting system , gets you involved with your audiences in ways not previously available. With such data reporting, ExecStats slices and dices like no other program. The program makes your target audiences come alive. And all you have to do is point and click -- you do not have to be a researcher.
Quick reporting of market segments (simple or complex filtering)
Write-in answers by market segments (write-in cross-tabulations)
Easy-to-use point/click interface and report management
Graph view of data
Speedy Excel export
Unlimited segmenting
Testimony from a consultant...
"Wilson Research is awesome. I was able to pull up the report on my iPhone. I reviewed the data by the time the first person with whom I was meeting arrived. The implications were clear, and I used the two most critical points. Having a little data up my sleeve was perfect frosting to the successful meeting. The other consultants were ruled out."Ken Rosen, Performance Works
